Welcome to The Spark — the podcast where Nashville’s creative leaders share their stories of building, leading, and creating with purpose.

In this episode, host Mark Scrivner is joined by Michelle Keckler, co-founder of K&C Marketing. After 15 years with major brands like Bridgestone and Franke, Michelle now helps B2B industrial clients transform their messaging, elevate their brand, and grow their business with clarity, creativity, and heart.

Why it matters:
B2B doesn’t mean boring. Michelle shows how strategy, creativity, and authenticity combine to drive growth in even the most technical industries.

What You’ll Learn:

• The role of clarity in brand storytelling

• How creativity fits into B2B strategy

• Lessons from leading marketing at global brands

• How to align messaging with business goals

• Why authenticity drives long-term growth

Timestamps:
00:00 – Welcome to The Spark
01:02 – Introducing Michelle Keckler
03:45 – From big brands to entrepreneurship
08:10 – Why clarity matters in brand building
12:20 – Bringing creativity to B2B industries
16:35 – Lessons learned from corporate leadership
21:50 – Balancing results with authenticity
26:40 – Michelle’s advice for creative leaders

Learn More & Connect:

• Creative Assembly: https://creativeassemblynashville.com

• Snapshot Interactive: https://snapshotinteractive.com

• Michelle Keckler: https://www.linkedin.com/in/michellekeckler / https://kncmarketingagency.com

• Mark Scrivner: https://www.linkedin.com/in/markscrivner