What if the story holding your brand back isn’t on your website—it’s in your head?

In this episode of The Spark, we sit down with Colton Mulligan, founder and managing partner of FoxFuel Creative, to unpack how personal narrative, unaddressed shame, and internal misalignment quietly derail brand strategy. From leading teams to leading yourself, Colton shares how rewriting the story beneath the surface can unlock clarity, confidence, and conversion.

Whether you’re a founder, creative, or strategist, this conversation will challenge how you think about brand clarity—and how much your internal story is shaping your external results.

What You’ll Learn:

How shame impacts brand strategy and team communication

Why storytelling isn’t just external—it’s internal alignment first

The danger of “junk drawers” in brand messaging

How leaders accidentally dilute their own brand story

The practical framework Colton uses to guide clients through narrative alignment

Don’t miss this one—subscribe to The Spark and follow along as we spotlight Nashville’s boldest creators and changemakers.

Learn More & Connect:

Connect with Host – Mark Scrivner:

LinkedIn: https://www.linkedin.com/in/markscrivner/

Organization: https://creativeassembly.agency/

Company: https://snapshotinteractive.com

Connect with Colton Mulligan:

LinkedIn: https://www.linkedin.com/in/coltonmulligan/ 

FoxFuel Creative: https://foxfuelcreative.com/