Brandon Edwards | How Great Leaders Build Great Teams
Episode Summary
In this episode of The Spark, Mark Scrivner sits down with Brandon Edwards—CEO of Unlock Health and former head of Revive Health—to explore what it takes to build and sustain excellence in healthcare marketing. Brandon shares how early lessons in leadership, the challenges of selling a successful agency, and the pursuit of authenticity continue to shape his vision for Unlock Health.
Listeners will gain insights into how leaders can evolve through change, create cultures that last, and use emerging tools like AI with integrity and purpose. Brandon’s practical reflections offer a masterclass in clarity, self-awareness, and long-term thinking for anyone building teams or businesses in fast-changing industries.
Episode Highlights:
00:01 – From politics to healthcare: Brandon’s early journey
06:45 – Building Revive Health and knowing when to sell
19:12 – Learning leadership from the hard places
25:10 – Founding Unlock Health and spotting market gaps
33:30 – Authentic healthcare marketing in the post-truth era
35:15 – Redefining workflows through AI integration
46:10 – Assembling smarter teams and leading with humility
52:20 – Advice for founders: surround yourself with the right people
Learn More & Connect
Show Notes + Resources: https://creativeassembly.agency/ca-podcast/
Connect With Brandon Edwards: https://www.linkedin.com/in/be615/ | https://unlockhealth.com
Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com
Our Sponsor – Snapshot: https://snapshotinteractive.com
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Meet Our Guests
Brandon Edwards
With a career spanning 28 years in healthcare marketing, Brandon has consistently redefined industry standards and led transformative initiatives.
Brandon’s journey into healthcare marketing began after a dynamic start running political campaigns, bringing a strategic and results-driven approach to his work. Since 2009, he guided the industry’s most recognized and awarded marketing agency, earning accolades such as “Best Agency to Work For” or “Agency of the Year” 13 times in 13 years—a testament to his leadership and vision.
Before this, Brandon served as President and COO at a national agency, where he played a pivotal role in establishing and expanding its healthcare practice. His expertise is further rooted in five years at Tenet Healthcare, contributing to its Corporate Marketing Communications and Corporate Strategy & Ventures Groups.
Throughout his career, Brandon has been driven by a commitment to innovation and excellence, solidifying his position as a trusted leader in healthcare marketing. Brandon now serves as the Chief Executive Officer at Unlock Health.
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