Welcome to The Spark — where Nashville’s creative leaders share their stories of building, leading, and creating with purpose.

In this episode, host Mark Scrivner is joined by Bethany Newman, founder and principal of ST8MNT, a bold creative agency that has helped shape brand identities across entertainment, retail, and hospitality. As past president of EO Nashville, Bethany also shares her experience championing entrepreneurship and building community among business leaders.

Why it matters:
Bethany’s perspective offers valuable lessons on how to lead with creativity, build authentic brands, and make a lasting impact through both business and community.

What You’ll Learn:

• How bold ideas create memorable brands

• The challenges and rewards of creative leadership

• Why entrepreneurship thrives in community

• The role of authenticity in branding

• How creativity drives growth beyond the agency world

Timestamps:
00:00 – Welcome to The Spark
01:00 – Introducing Bethany Newman
03:45 – Founding ST8MNT and embracing bold branding
08:20 – Balancing creativity and business leadership
13:40 – Lessons from EO Nashville leadership
18:55 – Building community for entrepreneurs
23:30 – Why authenticity fuels brand success
28:15 – Bethany’s advice for creative leaders

Learn More & Connect:

• Creative Assembly: https://creativeassembly.agency/

• Snapshot Interactive: https://snapshotinteractive.com

• Bethany Newman: https://www.linkedin.com/in/bethanynewman | https://st8mnt.com/

• Mark Scrivner: https://www.linkedin.com/in/markscrivner