Liza & Jay Graves | Turning a Blog Into a Digital Powerhouse
Episode Summary
Together, Liza and Jay explore how to scale with purpose, balance marriage and leadership, and uphold editorial integrity in the AI era. They discuss their evolution from StyleBlueprint to Blueprint Inc., the power of community-driven marketing, and why staying rooted in local values can build national impact.
Episode Highlights:
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02:03 – How StyleBlueprint started with zero subscribers and a mission to support local businesses.
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07:42 – Jay’s journey from data management in sports to joining Liza at StyleBlueprint.
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13:34 – How curated “Top Lists” became a breakthrough for small-business clients.
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17:31 – Navigating business and marriage: boundaries, trust, and shared decision-making.
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25:43 – From StyleBlueprint to Blueprint Inc.—clarifying brand structure and growth strategy.
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34:04 – Upholding human creativity and editorial integrity in the age of AI.
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54:02 – Liza’s vision for 100 women-led markets under the StyleBlueprint brand.
Learn More & Connect
Show Notes + Resources: https://creativeassembly.agency/ca-podcast/
Connect With Liza Graves: https://www.linkedin.com/in/lizagraves | https://styleblueprint.com
Connect with Jay Graves: https://www.linkedin.com/in/gravesjay/ | https://blueprint.inc
Connect With Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com
Our Sponsor – Snapshot: https://snapshotinteractive.com
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Meet Our Guests
Liza Graves & Jay Graves
Liza Graves is the founder and CEO of StyleBlueprint, a digital media platform celebrating Southern living and reaching 2.6 million readers annually. A Nashville-based entrepreneur, she opened her first business—a lunch café—at 25, and later built StyleBlueprint into a certified Woman-Owned Business named one of Nashville’s Best Places to Work. Recognized by Southern Living and Nashville Business Journal, Liza champions local businesses, Southern destinations, and regional culture.
Jay Graves is the COO of Blueprint Inc, bringing decades of data and technology experience to the company behind StyleBlueprint. Formerly in data management for professional sports teams and NBC Sports, Jay now applies enterprise-level tools to small businesses, focusing on marketing efficiency, first-party data, and operational excellence. He also serves as President of the Nashville chapter of EO (Entrepreneurs’ Organization), supporting peer learning and leadership across the region.
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