Katie Peninger, VP of Account Service & Business Growth at Lewis Communications and VP of Membership Engagement for AMA Nashville, joins The Spark to share her journey from designer to agency leader. She reflects on bold marketing choices, mentoring, Nashville’s creative evolution, and why intentionality and relationships are at the heart of strong client partnerships. Katie also highlights the power of networking, her community involvement, and how technology like AI is shaping the industry.

Timestamps:

02:00 – From graphic design to account leadership

09:16 – Insights from the Kentucky Bourbon Trail campaign

12:16 – What “bold marketing decisions” really mean

18:15 – Advice for young professionals entering agencies

24:29 – The importance of communication over Slack/email

32:01 – Nashville’s growing creative community

37:17 – Exploring AI’s impact on marketing

What You’ll Learn:

How Katie transitioned from designer to agency leader

The meaning of bold marketing decisions behind the scenes

Why strong client partnerships depend on trust and communication

How Nashville’s creative community continues to evolve

Why networking creates lasting opportunities

How AI is reshaping the future of agencies

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Learn More & Connect:

Creative Assembly: https://creativeassemblynashville.com

Connect with Katie Peninger: https://www.linkedin.com/in/katiepeninger

Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner

Thanks to our Sponsor – Snapshot: https://snapshotinteractive.com